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What is EPC (Earnings Per Click)?

Earnings Per Click (EPC) is a metric used to determine the average profitability of an offer.

Example: Net Commissions Earned ($50 x 25 sales) divided by Total Number of Clicks (1000) = EPC $1.25

In this case the EPC tells us that on average we can expect to earn $1.25 commissions from each click that we send to the offer in question, and is a measure of our Return On Investment (ROI) for an offer.

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